Integrity
Be honest both in words and action to get credit
Gionee Communication takes the integrity as the base of our enterprise, the footstone of development and origin of reputation.

Teamwork
Cooperative, high efficient and practical
Gionee Communication manages in human-oriented way and advocates cooperation, mutual support of advantages and teamwork, so as to organize an excellent team.

Innovation
Keep pace with the times and engage in exploration and innovation
The innovation is the origin of core competitive power. We advocate it and support innovative project, so as to lead the trend and exceed ourselves and realize sustainable development.

Tenet of the enterprise: Through independent research and development, Gionee Communication constantly provides customers with practical products with high-tech contents. It develops its local advantages, regards providing perfect and professional service as its task, and seeks after the goal of “Satisfaction of customers, employees and stock holders”.

The core of characteristic cultural concept of Gionee: “Golden Quality, outstanding in the world”. It carries out the “Golden Quality Project” in the whole company.